The Leading Importer of Holiday Decorations for over 70 Years.

Fabriché™ Santas, Steinbach Nutcrackers and other collectibles were ushered in during the 1980's and 1990's. The nutcracker was reinvented, as Merlin "The Magician" and other famous legends became collectibles. By the late 1990's, successes included Polonaise™ blown-glass ornaments, Luxor™ Egyptian glass, bubble-blowers, icicle lights and limited editions. Many have received the highest accolades in the industry.

Over the past 10 years, Kurt Adler’s collections have been some of the most highly sought-after, popular items.  Putting a “twist on tradition,” collections that feature a variety of designs that put a unique, vibrant, memorable twist on tradition.

Their dominant position is achieved with a unique blend of innovation, value and service. With headquarters in New York City and a state of the art distribution center, the business continues today to be run by Kurt Adler’s children—Howard, Clifford, and Karen. Kurt Adler and the Santa’s World brand showcase talented designers and iconic licenses with products from some 200 factories in 15 countries.