A world first: The groundbreaking Z10 with P.R.G. for hot and cold brew specialty coffees
A masterpiece of Swiss engineering, the new Z10 doubles the range of specialty coffees. At the touch of a button it prepares the full spectrum of hot drinks from intense espresso to on-trend flat white. It also opens up a whole new dimension in the enjoyment of coffee with the introduction of cold brew specialties. This is made possible thanks to the Product Recognizing Grinder (P.R.G.), which recognizes the chosen specialty and instantly and precisely adjusts the fineness of grind accordingly.

In addition, JURA has developed the pioneering Cold Extraction Process – a quite literally refreshing innovation. In this process, cold water is slowly pulsed through the freshly ground coffee under high pressure. The result is a completely new way of experiencing coffee – refreshing, energizing and with a wonderfully balanced aroma. 

This outstanding premium coffee machine features a double-speed 4.3” touch display and the Blue Crystal Rotary Switch. Thanks to the Specialty Selection menu and artificial intelligence, it’s exceptionally easy and intuitive to use. The technology quantum leap is also reflected in the sculptural design. The convex-concave front panel is visible proof of attention to detail and absolute manufacturing precision. Its high quality makes the Z10 a statement of excellent taste.

The new Product Recognizing Grinder (P.R.G.)
To ensure the optimum grind for every specialty, JURA engineers developed the Product Recognizing Grinder (P.R.G.). The electronically controlled high-performance grinder adjusts in a fraction of a second to the predefined consistency of grind – much more quickly and frequently than could be done manually. Its spectrum ranges from very fine for short classics to very coarse for long specialties. But coffee lovers don’t need to worry, because the adjustment takes place automatically every time a beverage is prepared and, if preferred, can also be individually selected before each preparation with the Aroma Selection feature.

Cold brew – extreme freshness
Thanks to the Cold Extraction Process, the Z10 prepares genuine cold brew specialties. While many conventional cold coffee drinks consist mostly of hot-brewed coffee which is then chilled, in the Z10 extraction takes place with cold water, pulsed at high pressure, and more coarsely ground coffee. The end result is a natural, energizing and refreshing beverage in which the fruity aromas of the coffee can be fully enjoyed without being overwhelmed by bitters. Anything else would just be a cold coffee.

Eighth-generation brewing unit
The brewing unit is the most important part of any automatic coffee machine. For the Z10, JURA has created the eighth-generation brewing unit. With its unique 3D brewing technology, it allows the water to flow evenly through the ground coffee at multiple levels. This makes the most of the aroma, both in hot specialties and with cold brewing.

Lasting elegance
Design and the careful choice of materials play an important role in product durability. JURA always strives to achieve a design that people will be proud to own and that will still look fresh and modern after many years. Uncompromising quality, durable, high-quality materials and maximum engineering precision guarantee both culinary and aesthetic excellence throughout the lifetime of the machine. The complex convex-concave aluminum front panel demonstrates the very highest standard of craftsmanship. The water tank with its elegant wave design and the harmonious filter casing are just two examples of the attention paid to what might seem like small details. As soon as you touch the Z10, you sense what true worth means to JURA.